2023
Lead Partner: Sony Music U
Services: Art Direction + Asset Development
‘Give Them Their Flowers’ was a collaborative initiative between Sony Music U, Melody Mart Creative, RCA, Columbia, Sony Latin, Epic, and Sony Nashville. This project aimed to recognize and celebrate artists as they continue to build their careers, ensuring they receive the recognition they deserve now, not just at the end of their journey.
We collaborated to create player cards and PR boxes, distributing them across 50+ universities nationwide to spotlight talented artists and their work. Each card featured a QR code and social links, directing students to the artists' tracks or upcoming releases.
We sent all artists care packages with a card inside saying:
Our ‘Give Them Their Flowers’ campaign sprouted from the desire to celebrate the people in our lives, for no rhyme or reason other than admiration, appreciation, and respect. We appreciate all you do and encourage you to keep Giving People Their Flowers.